Ad $ Summary. New York: Leading National Advertisers, Inc. Annual.
LOCATION: Morris Library - Reference (Ref HF5805 .A35)
The only part of BAR/LNA Multi-Media Service still available to libraries.
Main listings give brand name, parent company, amount spent on advertising
in nine media, and the media used. Also lists top 1000 companies by total media spending, and top 100 companies by total spending for each of the ten media
(magazines, sunday magazines, newspaper, outdoor, network TV, spot TV, syndicated TV, cable TV, network radio, and national spot radio).
Advertising Age: 100 Leading National Advertisers. Chicago: Crain Communications, Inc. Special Issue (mid-September).
LOCATION: Morris Library - Reference (Ref HF5801 .A32)
LOCATION: Morris Library - Reference (SRI microfiche) Ref microfiche collection
Ranks firms by amount of money spent on advertising.
Each entry gives rank, total advertising expenditures,
sales by divisions, and advertising expenditures by type of media.
Also lists marketing personnel for each division and brands by advertising agency.
ZIP Code Statistics
LOCATION: Internet (http://www.census.gov/epcd/www/zipstats.html)
Census of Population and Housing (1990). Summary Tape file 3B:
Zip Code Areas. U.S. Department of Commerce, Bureau of Census.
LOCATION: Morris Library - Microforms (CD-ROM 199)
This CD-ROM is an excellent source of demographic information and data.
It also provides income data and covers other statistics of interest
to marketers. An appropriate source for most zip code level data and information.
To use, see a reference librarian.
Demographics USA Series. New York, NY: Market Statistics, Inc.
LOCATION: Morris Library - Reference (Ref HF5414.1 .D36)
A three edition series covering the USA, its' counties, and zip code areas.
Provides market survey on the various segments of the United States
demographics, including purchasing power, consumption, and economic
conditions of the various geographic levels.
Divided into four sections: Section I [Market Rankings]
ranks various areas of the U.S. and Canada according to retail sales,
income per household, population, etc. Sections II and III [U.S. and Canadian Newspaper Market Surveys] list statistics for all daily newspaper markets, such as transportation,
number of banks, cars, electric meters, shopping centers, retail outlets, etc.
Section IV [Population, Income, and Retail Sales] gives estimates for sales,
income, and population for all MSA's or PMSA's, U.S. counties and daily
newspaper cities.
Findex. Bethesda, MD: Cambridge Information Group
Directories, Inc. Annual with supplement.
LOCATION: Morris Library - Reference (Ref HF5415.2 .F55)
Contains descriptions of commercially available market research reports.
Entries give title, abstract, publisher, date, number of pages, and price.
The approximately 11,000 reports are arranged according to twelve
industry categories. Indexed by subject, geography, and company.
Lifestyle Market Analyst. Wilmette, IL: Standard Rate
and Data Service. Annual.
LOCATION: Morris Library - Reference (Ref HF5415.33 .U6 L54)
Matches population demographics with lifestyle interests.
Section 1 gives demographics and lifestyle information by
"Areas of Dominant Influence."
Section 2 gives demographic and geographic information
according to 57 lifestyle interests.
Section 3 lists areas of dominant influence and lifestyles according to 42
demographic segments.
Be sure to consult the introductory material on how to use this source.
Market Share Reporter. Detroit: Gale Research Inc. Annual.
LOCATION: Morris Library - Reference (Ref HF5410 .M35) At Reference Desk
Reproduces, in tabular and graphic form, market share reports from business journals and newspapers, and brokerage house reports. Over 4,000 companies and 2,300 products and services are covered. The book is divided into chapters based on 2-digit SIC code numbers. Within each chapter, entries are listed according to 4-digit SIC numbers.
Entries are indexed by source, place name, product name, service, and company.
Markets of the U.S. for Business Planners. Detroit, MI: Omigraphics
LOCATION: Morris Library - Reference (Ref HC1068.8 .M333)
A comprehensive market tool providing current and historical
profiles of the 183 U.S. urban economies by major section and industry.
It includes regional maps, graphics, and economic commentary.
Along with maps, transportation, communication, and population data,
this atlas has a variety of economic data. For example, it has population, income, and sales data for many areas of the U.S. It also lists the largest U.S. firms in a variety of industries. Each state map includes an analysis of business and manufacturers by county,and a list of banking facilities.
Sales and Marketing Management: Survey of Buying Power. New York: Bill Communications, Inc. Annual (August).
LOCATION: Morris Library - Reference (Ref HC110 .C6 S25) Also in SRI microfiche
Special issue of S&MM magazine. Section A is a guide to the issue;
Section B ranks MSAs by population, effective buying power, retail sales, etc.;
Section C lists similar data by MSA, county and state.
Sales and Marketing Management: Survey of Media Markets. New York: Bill Communications, Inc. Annual (October).
LOCATION: Morris Library - Reference (Ref HC 110 .C6 S87)
LOCATION: Morris Library - Reference (SRI microfiche) Ref microfiche collection
Companion to the item above (formerly Survey of Buying Power Part II.)
Section I contains highlight tables; Section II lists media market profiles;
Section III presents estimates of population, buying power, and
retail sales for all metropolitan areas; Section IV ranks metropolitan areas
by sales in ten different product categories.
Simmons Study of Media & Markets. New York: Simmons Market
Research Bureau, Inc., 1989.
LOCATION: Morris Library - Reference (Ref HF5415.2 .S554 1989) Index Table
Published in two series: Product series (30 volumes) and
Media series (13 volumes). Data are gathered from personal interviews with adults
from 19,000 different households. The Product series gives consumption and purchasing data for 4800 brands correlated by demographics and media. The Media series measures demographic characteristics of various media audiences.
Sourcebook of County Demographics. Fairfax, VA: CACI, Inc.
Annual.
LOCATION: Morris Library - Reference (Ref HA203 .S65)
Provides up-to-date estimates for economic and demographic
characteristics such as age distribution, population, education,
employment, housing, income distribution, race, household income,
and potential demand. Data are presented alphabetically by state and county.
Similar summary data are given for states, MSA's, ADI's, and DMA's.
Standard Directory of Advertisers. Wilmette, IL:
National Register Publishing Company. Annual with five cumulative
monthly supplements.
LOCATION: Morris Library - Reference (Ref HF5805 .S69)
Covers over 25,000 advertisers listed according to one of 51
product classifications. Each entry gives firm name, address, telephone number, sales,
number of employees, description of business, advertising agencies used, amount spent on advertising, and type of media used. Also ranks the largest advertising agencies and the 100 largest advertisers, including amount spent.
Standard Directory of Advertising Agencies. Wilmette, IL:
National Register Publishing Company. 3 per year.
LOCATION: Morris Library - Reference (Ref HF6178 .S73)
Covers nearly 5000 advertising agencies, 44,000 personnel,
and 75,000 accounts. Each entry gives name, address, telephone number, number of employees, agency's specialization, annual billing by type of media, top
management, creative marketing directors, account executives, and accounts.
Also ranks largest advertising agencies and lists mergers, acquisitions and name changes.
Standard Rate and Data Service. Wilmette, IL: SRDS.
LOCATION: Morris Library - Reference (Ref HF5805 .S73)
Lists advertising rates, specifications, and circulation for
publications, broadcast stations, etc. in over a dozen different
advertising media. Selected titles: Business Publications Rates and Data, Consumer Magazine and Agri-Media Rates and Data, Newspaper Rates and Data,
Television Rates and Data.
This page is maintained by Pauly Iheanacho, Reference Department.
