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Market Share:

A Research Guide

Contents: Books | Indexes / Databases | Assisted Computer Searching

Books

Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services. Detroit: Gale Research Inc. Annual.
LOCATION: Morris Library - Reference (Ref HF5410 .M35) At Reference Desk
Reproduces in tabular and graphic form market share reports from business journals and newspapers, and brokerage house reports. Over 4,00 companies and 2,300 products and services are covered. The book is divided into chapters based on 2-digit SIC code numbers. Within each chapter, entries are listed according to 4-digit SIC numbers. Entries are indexed by source, place name, product name, service, and company name.
World Market Share Reporter: A Compilation of Reported World Market Share Data and Rankings on Companies, Products, and Services Covering Most Countries. Detroit: Gale Research Inc. Annual.
LOCATION: Morris Library - Reference (Ref HD2757 .15 .W67) At Reference Desk
Reproduces in tabular and graphic form market share reports from business journals and newspapers, and brokerage house reports. Over 4,00 companies and 2,300 products and services are covered. The book is divided into chapters based on 2-digit SIC code numbers. Within each chapter, entries are listed according to 4-digit SIC numbers. Entries are indexed by source, place name, product name, service, and company name.

Databases / Indexes

Look up the company/industry as a subject. Look for titles of articles which discuss market share. Market share may also be searched as a subject heading in some indexes.

ABI/INFORM
LOCATION: Library Databases
Begin by searching for records about the company/industry/product. Examples: co ( Du Pont);co ( Delta); cc ( 8100); cc ( 8680); clorox; sprite etc. Next, add a subject (market share) and link your search using AND. Example co(microsoft) and sub(market share). Examine the abstracts found for articles about market share.
General BusinessFile ASAP
LOCATION: Library Databases
Use the Advanced search option and conduct a search on the company and/ or industry as a subject or company. Conduct another search on market share as a subject. Combine the searches to produce the appropriate search result using the search number (R1,R2 etc). Example: co delta; su market share. Linking R1 and R2 will produce a final result.
Investext Plus
LOCATION: Library Databases
Investext Plus is part of the General Business File ASAP. Provides investment analysts reports on companies and industries. reports often contain market share information. Conduct a search on your company and/or industry. Examine reports for market share information.
LexisNexis Academic
LOCATION: Library Databases
Use the Business file category. Select business news and industry. Conduct a search on the company and/ or industry. Limit the search to market share.

Assisted Computer Searching

Another option is to have an online computer search done by a librarian. There is usually a fee for this service. Note that many online business databases may be quite expensive.

PTS PROMPT
LOCATION: Morris Library - Computerized service by request at Reference Desk (DIALOG, file 16)
Part of this database's coverage includes abstracts of articles on company/industry market share.
Trade and Industry ASAP
LOCATION: Morris Library - Computerized service by request at Reference Desk (DIALOG, file 648)
Indexes over 90 business publications covering a wide variety of business issues.
This page is maintained by Pauly Iheanacho, Reference Department.

Version: 08/03
Last modified: 03/25/09
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